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Individuals may build up a "reserve" of good behavior through conformity, which they can borrow against later.
These idiosyncrasy credits provide a theoretical currency for understanding variations in group behavioral expectations.
Once firmly established, a norm becomes a part of the group's operational structure and hence more difficult to change.
Norms also can be changed contingent on the observed behavior of others (how much behavior is exhibited).
Social norms can be thought of as: "rules that prescribe what people should and should not do given their social surroundings" (known as milieu, sociocultural context) and circumstances.
Even their idiosyncrasy credits are not bottomless, however; while held to a more lenient standard than the average member, leaders may still face group rejection if their disobedience becomes too extreme.
Deviance also causes multiple emotions one experiences when going against a norm.