Dating service ad effective dating profiles for men
So let’s take a look at these companies getting most of the love from Google (and those searching for online dating) to see what strategies you could borrow to win the hearts of more of your prospects.
Leading the pack with a 89.6% Impression Share and an Average Ad Position of 2.8 is
That’s not to say you should go out and change your business’ domain name just for Ad Words, but depending on your goals, niches, strategy, etc., it’s something to consider.(Oh, and in case you’re wondering, yes, the Display URL for your ad has to be same domain you send your Ad Words traffic to.)Also notice this ad has a lot of numbers in it, which you’ll often find is a trait of top performing ads.
It also has a lot of social proof going for it with the 72 reviews with a 5-star average and the 191 followers on Google .
Again, you’ll notice a lot of copy under the table—similar to but different from
At comsumer-ranking.com, the copy is about the features readeres should consider when comparing dating sites.
But overall, the ads and landing pages of these two comparison sites are very similar.
And they also use some intrigue/curiosity in there to try to get the click with the call to action of “See Who You Match With!
”At first glance above the fold, their landing page is similar to Match.com, with short copy and a very clear call to action with a form prompting users to start their search.
These 4 have Impression Shares of 87% or higher (that means of ALL the searches performed for the keyword “online dating” on Google, the ads of these companies appeared at least 87% of the time).
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
Search for dating service ad:
In addition, they effectively use Sitelinks (the blue links under the ad), which can help increase CTRs and get prospects more quickly to the most relevant page on a site.