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The co-installer kick starts the firmware update process.
The absence of co-installers on Windows 10 prevents device vendors from updating the firmware on these devices in the field.
After the installation of the generic driver, the OS queries the Windows Update server for any vendor specific driver package availability and downloads it and installs the driver.
The installed driver package will perform the firmware update. In this method, a lower filter driver to the USB device driver will be installed as part of driver update process.
This filter driver will perform the firmware update.
Once you've downloaded the update file and prepared your USB device, you can install it on your TV.
The process can take up to 10 minutes and during the installation your TV will turn off before turning itself back on.